Recurring revenue,
the Indian way.
Turn first-time buyers into monthly subscribers. Razorpay handles the mandate — UPI Autopay, eMandate, or tokenised cards — and every successful debit lands as a real Shopify order, ready to ship.
Three moments, one ledger.
- i
Subscribe & pay the first order
Customers tick "Subscribe & save" on the product page and pay the first charge through normal Shopify checkout.
- ii
Authorise autopay, once
Razorpay sends a one-tap authorisation for UPI Autopay, eMandate, or an RBI-tokenised card. The mandate is set up once; future cycles need no action from the customer.
- iii
Real orders ship every cycle
Razorpay debits on schedule with pre-debit notices and smart retries. Each successful debit creates a paid Shopify order — inventory, shipping apps, and analytics all keep working.
Everything you need to keep subscribers.
Self-serve customer portal
Customers pause, skip a cycle, change their delivery address, or cancel — on your storefront, without emailing you.
Recover failed payments
Razorpay smart-retries plus automatic dunning emails win back customers whose autopay debit fails — before you lose the revenue.
Stop cancellations
A built-in deflection flow offers pause or skip before a customer cancels, and captures the reason when they do.
Subscriber analytics
MRR, active subscribers, churn, failed charges, and upcoming revenue — at a glance in your admin.
Always reconciled
Hourly sync with Razorpay keeps subscription state correct; long-failed mandates are retired automatically.
Real orders, every cycle
Each debit becomes a paid Shopify order with the saved address — inventory, shipping, and analytics keep working.
Flat INR pricing. No revenue share.
Competitors skim 1–2% of every subscription order. We don't. You pay a flat monthly fee by active subscriber count — your gateway fees go straight to Razorpay, never through us.
- UPI Autopay & Razorpay
- Customer portal
- Plans & widget
- Email support
- Everything in Free
- Cards + UPI + eMandate
- Payment recovery (dunning)
- Cancellation deflection
- Everything in Starter
- Advanced analytics
- Priority support
- API access
- Everything in Growth
- Dedicated manager
- Custom integrations
- SLA guarantee
Razorpay charges its own gateway fee per successful debit (UPI Autopay from ~0.5% + GST). That's billed by Razorpay directly — not by us.
A subscription, at a glance.
| Cycle | Date | Amount | Order | State |
|---|---|---|---|---|
| 01 | 15 Jan 2026 | ₹899.00 | #1042 | Paid |
| 02 | 15 Feb 2026 | ₹899.00 | #1108 | Paid |
| 03 | 15 Mar 2026 | ₹899.00 | #1187 | Paid |
| 04 | 15 Apr 2026 | ₹899.00 | — | Notified · T-24h |
| 05 | 15 May 2026 | ₹899.00 | — | Scheduled |
Live in an afternoon.
- 01
Install & approve
Add the app to your store and approve the permissions, including manage purchase options.
- 02
Connect Razorpay
Paste your Razorpay Key ID, Secret, and webhook secret in Settings — a guided checklist walks you through it. Keys are encrypted at rest.
- 03
Create a plan
Pick a cadence and discount, then attach the plan to the products you want to offer on subscription.
- 04
Add the widget
Drop the “Subscribe & save” block onto your product template in the theme editor — no code.
- 05
Go live
Customers subscribe at checkout, authorise autopay once, and recurring orders flow in automatically.
See it on a real storefront
Open the demo product, choose “Subscribe & save”, and add it to cart to see the subscription carry into checkout — exactly what your customers experience.
Built like infrastructure.
- Source of truthRazorpay; reconciled daily.
- MoneyInteger paise, end-to-end.
- IdempotencyWebhook event ids deduped. Recurring orders keyed onrazorpay_payment_id.
- GDPR
customers/data_request,customers/redact,shop/redactall wired with HMAC verification. - StorefrontTheme app block. Drops onto product templates without code.
- Customer portalPause, skip, cancel under
/apps/subscriptions.
Questions, answered.
Do you take a percentage of my subscription revenue?
No. You pay a flat monthly fee based on active subscribers — never a cut of sales. Razorpay's gateway fee per debit is billed by Razorpay directly, not by us.
Which payment methods are supported?
UPI Autopay, eMandate (NACH), and RBI-tokenised cards — all through Razorpay's Subscriptions API, built for Indian recurring payments.
How do customers authorise recurring payments?
After paying the first order at checkout, the customer gets a one-time Razorpay authorisation for autopay. Once approved, every future cycle is automatic — no action needed.
Do recurring charges become real Shopify orders?
Yes. Each successful debit creates a paid Shopify order with the saved delivery address, so inventory, shipping apps, and analytics all keep working as normal.
Can customers manage their own subscriptions?
Yes — a storefront portal lets them pause, skip a cycle, change their delivery address, or cancel, without contacting you.
What happens when a payment fails?
Razorpay smart-retries the debit and we send automatic reminder emails to recover it. Mandates that stay failed for too long are retired automatically.
What do I need to get started?
A Shopify store on a paid plan and an active Razorpay account with Subscriptions enabled (KYC approved). Setup takes an afternoon — install, connect Razorpay, create a plan, add the widget.